CPM = Costo Por Mil. Es lo que un anunciante paga (o editor recibe) por cada mil exibiciones de anuncio en su sitio, permite monitorear el desempeño de los anuncios.
eCPM = Costo Por Mil eFECTIVO
CTR = Click Through Rate. Es el porcentaje de personas que hicieron click en un banner o link
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